The Small Business Development Center of Hampton Roads, Inc. is the service provider of first choice for the region’s small business community. By offering free, confidential one-on-one business counseling, low-cost training, research through SBDCNet and referrals to top-flight service providers, we assist in maintaining and growing this vitally important segment of the region’s economy.
While it is important to be optimistic, intuitive and confident about your product or service, a realistic look at your market and your competitors will go much further toward paying your bills. The following section should help you:
Show that your dream is based on reality!
Marketing Plan Outline
Executive Summary – What are the critical factors on the road to success?
Market Analysis – Where are you now?
Goals – What is your destination?
Marketing Strategy – How do you get there?
Mechanisms – What vehicles will take you where you need to go?
Budget – How will you pay for the vehicles?
Evaluation – How will you monitor progress?
