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Does Your Customer Feel Like Cinderella or an Ugly Stepsister?

Does Your Customer Feel Like Cinderella or an Ugly Stepsister?

“I’m a shoeaholic. I also hate to pay retail for anything. So I’m a frequent shopper at several of the discount designer shoe stores.
If you shop at these stores, you’re probably familiar with their customer loyalty programs. You earn special rewards, such as $5 or $10 off, based on your spending activity.”

Recently, I decided to check out the new spring arrivals at two of my favorite stores, which are conveniently located next door to each other in a strip mall near my home. Of course, before I jaunted out for my shoe-shopping spree, I had to check my coupon drawer to see what “rewards” were waiting to be used. To my delight, I had coupons from both brands.
I was off and running.

What a difference a shoe store makes
At the first store (I’ll call it Brand A), I picked out my “must have” styles and proceeded to the cashier. As I handed her my $10 off reward coupons, I realized one had expired in May 2013. (How I let that happen, I’ll never know.)

Read full post here: http://www.susansolovic.com/2014/04/does-your-customer-feel-like-cinderella-or-an-ugly-stepsister/